& trends

MINT is well positioned to serve a diverse customer base in numerous sectors. In addition, we are passionate about continuously developing our knowledge about the trends, challenges and new approaches within these sectors. 

Health and Life Sciences

Companies working in the health and life sciences industry – including pharmaceuticals, biotechnology, diagnostics and nutraceuticals – are experiencing a large-scale disruption. The future of healthcare is defined by radically interoperable data, open yet secure platforms and consumer-driven care. New technologies are emerging to deliver precision medication, gene therapy, consumer wearables, eHealth and telemedicine etc.

No matter how promising these technologies may be, the industry is faced with an enormous challenge: keeping healthcare affordable. At the same time, the industry is coping with an ageing population, an unstoppable wave of digitalisation, and a global COVID-19 pandemic. Companies and organisations that will manage to find innovative ways of delivering value in this environment will have the advantage.


Advanced materials and manufacturing

New, cutting-edge technologies will shape manufacturing in the years to come. The internet of things, 5G, smart manufacturing, robotics and automation, virtual reality and artificial intelligence, 3D printing are some of the most prominent trends. The challenge for manufacturers will be to keep up with these developments and embrace the ‘Industry 4.0’. Companies who haven’t already started to invest in upcoming technologies, high performance advanced materials and systems risk being surpassed by their competitors.

At the same time, increased connectivity as a result of the internet of things brings new cybersecurity risks, jeopardizing the productivity and profitability of businesses. The successful adoption of these technologies and the containment of risks will determine the winners of tomorrow.


Information technology and Artificial Intelligence (AI)

The pace of change in Information Technology and application of artificial intelligence is accelerating at an unprecedented rate. Cloud computing, digitalisation, machine learning, and the Internet of Things are just some of the areas where companies have a lot of opportunities for innovation. Other IT trends like high-speed 5G connectivity are just starting to take off but promise great value on a longer term.

However, the biggest change will not only be a technological one, but also a cultural one. Digital transformation is challenging entire business models and will change the way we work and live. Companies who manage to establish both this technological and cultural change will be winning.


In the coming years, food production will be vulnerable to the impacts of climate change with water stress and drought becoming more common. In addition, the resilience of our food production and distribution is being challenged, a phenomenon highlighted by the global COVID-19 pandemic. We have now become highly aware of the interrelations between our ecosystems, supply chains and consumption patterns and the natural limitations of our planet.

For companies and organisations that bring the food to us, this is a challenging but exciting time. The rise of new technologies and artificial intelligence, as well as new scientific discoveries and innovation, offer solutions to tackle the global forces affecting the future of food and new business opportunities. Initiatives that focus on sustainable food production and processing will be able to find more support thanks to initiatives such as the Farm to Fork strategy. Companies that invest in finding new levels of food manufacturing efficiencies provide hope for the future of food production.

Climate, environment and energy

Climate change, environmental degradation and the growing demand for energy while also reducing emissions are existential threats facing our global society. The European Union aims to be climate neutral by 2050. Reaching this target will require action by all sectors of our economy, including investing in environmentally friendly technologies, renewable energy alternatives, new materials and technologies, energy efficient building solutions, recycling and minimizing waste. Circular economy concepts will stimulate new business models and new services and enable new innovative solutions to allow products and materials to be recycled and reused maximizing their life cycle value.
Successful companies and organisations are the ones who will be able to turn climate change, environment degradation and the energy challenges into commercial opportunities and unlock new paths to economic growth.

Transport, Logistics and Construction

The construction industry is faced with an increased demand for reduced waste material and  efficiency improvements in existing buildings and renovations, driven by a strong focus on energy efficiency, climate change and need for a circular economy. To meet these demands, companies will need to embrace and invest in new technologies.

In the transportation sector, all eyes are on making mobility more efficient and environmentally friendly. Traffic congestion and pollution are affecting cities and urban areas all over Europe. At the same time, policy makers want to keep transportation affordable, reliable and accessible. Successful innovators will be able to capitalise on these trends and at the same time develop the mobility solutions of the future.

Services and retail

As the consumer is becoming more demanding and more familiar with digital technologies, service organisations are forced to invest more in their quality of service and operational excellence. Keeping up with innovation requires companies to continuously adapt to the market and keep their staff on top of their game. In retail, businesses were forced to change business models almost overnight, due to a sudden global pandemic. In-store shopping had to be reinvented and eCommerce grew as never before.

Technology is changing the way every industry does business by helping to create efficiencies, save money, and provide improved products and services. Services and retail businesses are also adopting technology to their advantage. Predictive analytics offer retailers several means to enhance the customer experience. To maintain their customer base and answer the evolving customer needs, services and retailers who will take advantage of new technologies, will have more chance of a sustainable future.

Labour Market

New digital technologies are diffusing more and more into the economy. Production processes and organisations are changing; new products, services and business models emerge. Together with socio-demographic shifts in Europe's active workforce, digitisation has important implications for the European labour market.
Digitisation and technological innovation will oblige people to update their skills, acquire 21st century competencies, and adopt a growth mindset, if they want to maintain their competitive advantage in a changing world. To improve chances of innovation success, organisations will also need to become purpose-driven and self-organized, and foster a culture of autonomy and ownership.

Companies and organisations will need to build a versatile and resilient working environment, with room for diversity, inclusion and flexibility. Employers will need to cater to today’s shift towards a versatile and resilient working environment where both the people and the organisation can thrive.

Start your innovation project today

Do you need support or funding for your new idea? Then get in touch with a MINT expert today.